Abstract
The power source of new energy vehicles is renewable, clean energy. Therefore, new energy vehicles can not only meet people's travel needs but also provide new ideas and solutions for solving energy crises and environmental pollution. The development of the new energy vehicle industry in developed countries is relatively mature. Researchers have conducted in-depth research on the product quality, public acceptance, and purchase willingness of new energy vehicles, providing significant reference points for the promotion of China's new energy vehicle market. By combing through relevant literature, this paper first discusses the relationship between the purchase intention and purchase behavior of new energy vehicles and then summarizes the driving factors of the purchase intention of new energy vehicles. Finally, it provides reference suggestions for the development of new energy vehicles, hoping to supplement the research on the purchase intention of new energy vehicles in theory and promote the further development of the new energy vehicle market.
Published Version
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