Abstract
With the rapid advancement of artificial intelligence (AI) technology, embedding AI into enterprise social media has become a common practice for employees in online work, exerting a profound influence on their psychology and behavior. However, how AI-embedded enterprise social media (AI-embedded ESM) affects employees' knowledge sharing remains unclear. Based on the theory of psychological empowerment (PE), this paper constructs two types of AI-embedded enterprise social media usage—Task-Oriented and Social-Oriented -and examines their impact on employees' willingness to engage in knowledge-sharing behavior. A two-stage survey was conducted with 575 employees using structural equation modeling. The results reveal that both task-oriented and social-oriented AI-embedded enterprise social media usage enhance employees' sense of Work Meaningfulness, Job Autonomy, Self-Efficacy, and Influence, thereby promoting knowledge-sharing behavior.
Published Version
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