Abstract
With the continuous improvement of the transportation system, the increasing demand for transportation tools by the people, and the increasing awareness of environmental protection among the global public, new energy vehicles have been widely favored, and the sales of new energy vehicles by BYD, which is committed to research on new energy vehicles, have also significantly increased in recent years. Based on the financial statements and other data released on BYD's official website, this paper conductes SWOT analysis, financial statement analysis, and marketing strategy analysis to study the overall operating status of the company and the development and sales of new energy vehicles, and proposed corresponding suggestions for its shortcomings. Research and analysis have found that due to BYD's overall good business performance in recent years, it has invested a large amount of funds and human resources in the research and development of new energy vehicles, sales, and gradually expanded overseas markets. In recent years, especially in the Chinese market, sales have continued to rise, and brand influence has further expanded.
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