Abstract
Carpet is a consumer product and reaches consumer through wholesalers and retailers. Consumers are no longer exclusively rich as it used to be earlier. Choice of consumer is focused mainly on price as the buyers look at their value for money. The pertaining section depicts the influences on buyer’s choice. In warranty and guaranty, competition from machine-made resulted in high-level quality control to handmade carpets. Longevity and fashion both have their own and independent role. Product development and diversification takes place based on regional buyer’s preference. The chapter attempted to educate buyers in developing a knowledge base to feel that they buy something specially made for them. The chapter also sends the message that in particular the carpet industry of India has a promising future if it is strongly market oriented and gives more emphasis to further development of attractive and valuable handmade products.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
