Abstract
Recently, with the market size and number of subscribers of Web Novels increasing in China, the growth trend is remarkable, mainly centered on Generation Z. Therefore, we applied Expectancy -Value Theory to empirically identify the relationship between seeking satisfaction and acquisition satisfaction of Chinese generation Z users who use Web Novels on their psychological stability. As a result, we found that the higher the expectation for the four factors of entertainment, sociality, quality excellence, and ease of use, the higher the correlation with satisfaction after use. In addition, while the results showed that overall satisfaction in pursuit showed a larger average value than satisfaction in acquisition, it was found that the psychological stability of Chinese generation Z increased when the acquisition satisfaction for entertainment, ease of use, variety, and quality excellence of Web Novel contents increased. In particular, the entertainment factor had the greatest influence on psychological stability, and it can be interpreted that Chinese generation Z read Web Novels for fun, vicarious satisfaction, and amusement that soothes ordinary daily life, and through this, they gain psychological stability.
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