Abstract

The study aims at identifying the trends of the youth towards women’s work in tourism sector in Jordan, through knowing the relation between social, demographic and economic variables along with the women’s work in tourism sector from youth perspective. This study also detects the challenges that prevent the women from working in the tourism sector and its relation with the social, demographic, and economic elements. In addition, it highlights the expectations and solutions that may contribute in increasing the involvement of women in the tourism sector from the youth’s perception. The community of the study consists from students of the University of Jordan (both male and female) from the colleges of Business Administration, Languages, History, Tourism and Archaeology, and Information Technology. The number of male and female students studying at the said colleges is (6’548) students. The number of students surveyed reached (1’321) female and male students, which represents 20% of the total number of students, all of which have been selected randomly and in a manner that commensurate with the community of the study. The descriptive analytical method was applied to the study, whereby a questionnaire tool was developed to measure the trends of the male and female students towards the women’s work in the tourism sector. Further, the program Statistical Package For Social Sciences (SPSS) was used to analyze data, where methods of descriptive analysis such as arithmetic average, standard deviations, and percentages were applied. Also, the method of test based on Analysis Of Variance (ANOVA) was used to examine the difference between the averages of the different variables as well as testing the future variables. The study concluded that there is a positive trend among male and female students towards the women’s access to the labor market, but the trends of male and female students towards the women’s work in tourism sector indicate that: despite the existence of positive trend among male and female students towards the women’s access to the tourism sector with a medium degree, yet they prefer traditional professions over the work in the tourism sector.   With regard to the impact of demographic, social and economic factors on the trends of the male and female students towards the women’s work in the tourism sector, the results show statistically significant differences between the trends of the male and female students towards the women’s work in the tourism sector due to sex and in favor of females. It also shows that there are statistically significant differences in the trends of the male students, their education term and in favor of the first year. There are also statistically significant differences in the trends of the male and female students due to the age and in favor of the ages between (22-24 years). Moreover, there are statistically significant differences due to the college in favor of Tourism and Archaeology college. In addition, there are statistically significant differences due to the number of the family members and in favor of 6 members. Lastly, there are statistically significant differences among male students towards the women’s work in tourism sector due to place of residence in favor of Badia residents, and in connection with female students in favor of the residents of villages.

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