ІННОВАЦІЇ ЧЕРЕЗ ПАРТНЕРСТВО – ВПЛИВ SRM НА РОЗВИТОК ПРОДУКТІВ ТА ПОСЛУГ

Abstract

The article examines the key role of strategic supplier relationship management (SRM) in the modern business environment and its impact on the development of enterprise products and services. In the process of research, the method of systematic analysis of scientific sources and literature was used to assess the impact of strategic management of relationships with suppliers on the development of products and services of enterprises. In addition, a problem-oriented approach, abstract logical methods, as well as methods of analysis, synthesis, and generalization were used. SRM is a systematic approach to supplier relationship management aimed at optimizing collaboration, reducing risk and creating value for businesses. In the context of this article, various aspects of SRM are reviewed, and the focus is on tools and software that help businesses effectively manage supplier relationships. The choice of SRM tools requires a careful assessment of the needs and resources of the enterprise to achieve strategic goals and objectives. SRM plays an important role in reducing research and development (R&D) costs and accelerating the introduction of new products to market. SRM tools and programs contribute to the optimization of the supply chain by helping to select the best suppliers for the implementation of R&D projects. Important aspects of SRM effectiveness are examined, including the role of effective communication in achieving innovation and creating value for enterprises. The impact of SRM on the competitiveness of enterprises that strive to achieve competitive advantages in the modern business environment is studied. In particular, the article examines SRM tools and programs, their advantages and disadvantages, as well as the specifics of their use in various industries and types of economic activity. Based on the analysis of theoretical concepts and practical studies, strategic opportunities and challenges related to the implementation of SRM, as well as ways to overcome these challenges, were identified. In conclusion, this study reveals the importance of strategic supplier relationship management in the context of enterprise product and service development, providing insights and methods that help improve competitiveness and drive innovation.