Abstract
The purpose of this paper is to discuss effective K-Drama storytelling strategies on the global OTT platform by analyzing the contents of the Netflix original drama series “My Name”. In the Netflix platform, where global networking, securing original IP, and expanding reproduction through remediation of content are being promoted as competitive strategies, K-drama is considered a representative content recognized by others. “My Name” shows a story structure that puts emphasis on the ‘growth’ of female characters while advocating a heterogeneous combination of ‘female’ and ‘revenge’. Naturally, the drama utilizes the “hero's adventure” schematic of “monomyth,” which is recognized as the prototype of the growth narrative, and completes the narrative of the subject who pursues own identity (name) in a universal conflict between human social norms and natural survival laws. It seems to be the result of considering the global context that is not bound by the locality of Korea, while reflecting the demand for content from female audiences as changing Korean society and its cultural representatives.
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