스크린골프 서비스품질과 인지적, 감정적 반응에 관한 태도 관계

Abstract

The purpose of this study was to investigate relationship among screen golf service quality, cognitive and emotional responses on attitudes. The study recruited participants who had experience participating in screen golf facilities as the target population. Surveys were distributed primarily at screen golf facilities located in the capital area of Seoul and Gyeonggi province. A total surveys of 294 were used for analysis. The data processing methods included exploratory factor analysis, confirmatory factor analysis, reliability analysis, frequency analysis, correlation analysis, and structural equation modeling. Based on the above results, the following conclusions are suggested. First, it was found that the physical environment aspect of screen golf facilities' service quality influences cognitive responses. Second, the physical environment aspect of screen golf facilities' service quality influences emotional responses. Third, cognitive responses were found to influence attitudes. Screen golf facilities should devise measures to improve the physical environment aspect of service quality.