Abstract
The purpose of this study was to examine the structural relationship between customer participation, customer citizenship behavior, service quality and customer satisfaction of sport center. The subjects were ten sport center customer and 400 customers was collected and 395 of them were chosen as for final data analysis. Data analyses included frequency analysis, confirmatory factor analysis, reliability analysis, correlation analysis and structural equation model with SPSSWIN Ver. 21.0 and AMOS 21.0. The result of the study were as follows. Firstly, customer participation had a significant effect on service quality. Secondly, customer citizenship behavior had a significant effect on service quality. Thirdly, service quality had a significant effect on customer satisfaction.
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