ФОРМИ І СПОСОБИ РОЗВИТКУ ЛІКУВАЛЬНО-ОЗДОРОВЧОГО ТУРИЗМУ У ПРИМОРСЬКИХ МІСЦЕВОСТЯХ

Abstract

Definitely relevance of the work of research-categorical conceptual apparatus of medical and health tourism as one of the activities of services which are aimed at restoring health and its ability to industrial activity in the economy. The object of the research the functioning of medical and health tourism in coastal areas, and the subject - theoretical approaches and practical forms and methods of its development. Research methods - analytical, structural and logical comparison. Analyzed a variety of scientific and theoretical approaches to medical and health tourism, held the distinction of medical and health tourism and health resort. Theoretical principles and the example of local government resort town of Berdyansk investigated specific forms and methods of its impact on economic development of medical and health tourism, including the creation of tourist entities - small private hotel management, network (certified) food outlets, educational, tourist information centers, private tour operators network operating recreational facilities modular H&S&E, producing tourist product Bed&Breakfast&Walk. Determined that the medical and health tourism is a perspective view of tourist activity, which is based on the creation of therapeutic, diagnostic, rehabilitative, preventive and wellness services for tourists, which is outside the home and pursues playing their health. We found that among the technological innovations of medical and health tourism in coastal areas of priority is the creation and promotion of the tourism product in the form of organizational, informational, educational, financial, marketing collateral and methods - development and launching of a network of integrated recreational modular systems H&S&E, еstablish an institutional framework resort and tourist protoklastera. The next step should be to study the financial and economic assessment of the activities of new forms of business organization in the field of medical and health tourism.