Abstract
This study aims to explore the possibility of YouTube-mediated public communication activities on the issue of discrimination. YouTube can be used to promote public communication based on participation and cooperation. On the other hand, due to the commercialization of YouTube, there is a possibility that it will be used as a business space for profit generation. This study tries to identify how YouTube's two-sided characteristics appear on the issue of discrimination. For the purpose of this study, 5,004 discrimination-related YouTube videos from 2012 to 2022 were analyzed by using topic modeling. From the results, this study found that YouTube videos related to discrimination are mainly composed of commercial contents and do not properly deal with the seriousness of discrimination. This reveals that it is difficult to develop YouTube-mediated public communication activities on the issue of discrimination, and indicates that it is time for social discussion on how to use YouTube to solve social problems such as discrimination in the future.
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