ВИКОРИСТАННЯ ПОТЕНЦІАЛУ БЕНЧМАРКІНГУ ІНКЛЮЗИВНОГО ТУРИЗМУ У ВІТЧИЗНЯНІЙ ПРАКТИЦІ

Abstract

The article examines the development trends of inclusive tourism and its importance for society and people with special needs. It is noted that the scope of development of the inclusive tourism market is constantly increasing, the demand is gaining significant momentum, it is a promising direction of the tourism industry, and, most importantly, the rehabilitation of people with disabilities. Tourism and wellness activity is an effective method of prevention and restoration of normal life activities of people with disabilities, their socialization and integration. The international experience of adapting the tourism industry for persons with disabilities was analyzed. World experience shows that tourists with disabilities occupy an important segment of the tourism market, and this type of tourism is widespread in almost every country. The practice of developing inclusive tourism abroad proves that the necessary conditions are the creation of a barrier-free environment, adaptation of excursion routes, tourist and historical monuments to the needs of people with disabilities. Ukraine should implement the best experience of countries in creating a space of tourist destinations convenient for everyone, refurbishing infrastructure facilities and means of transport according to the standards of "barrier-free", ensuring information accessibility for persons with limited physical capabilities. The use of new methods and tools in inclusive tourism is highlighted, in particular, the potential of benchmarking aimed at increasing the competitiveness of tourism industry enterprises. Benchmarking in the field of tourism can be considered a way of finding new and effective opportunities for the development of tourism business, in particular, inclusive tourism. Taking into account the accumulated experience of the functioning of the inclusive tourism sector in the countries of the world, the availability of best practices and the multiplier of knowledge regarding the improvement of "tourism accessible to all", the implementation of the strategy for the development of inclusive tourism in Ukraine can be considered as a means of social rehabilitation of persons with limited physical capabilities, fundamental change their lives, broadening their understanding of the world around them.