КЕЙТЕРИНГ ЯК НОВИЙ ТРЕНД В РЕСТОРАННОМУ БІЗНЕСІ

Abstract

In the article, a follow-up analysis of new trends in catering services in Ukraine was carried out. The features of the development and research of new trends in the restaurant business in Ukraine, including catering services, were examined. Significantly, these changes have hit the restaurant business during the period of quarantine and war in Ukraine. The results of the impact of the pandemic on the activities of small and micro enterprises in the restaurant business are systematized. The importance of promoting new business models for running the restaurant business in the minds of non-insignificance and permanent transformations, which will require the development of two creative business approaches, the development of strategies and tactics of anti-crisis management, as well as the general circulation of the concept of economics, has been christened. The day of understanding catering was determined, as well as the main elements of how to supervise the same catering services. It was also analyzed to the best of the staff, to give respect to such factors: the correctness of the cook, the improvement of the daily tasks for the waiters, the good look of the staff. Іs also appointed according to the date of the event, themes, the number of guests and the budget, catering is divided into: steel-buffet, banquet, vision bar. It has been established that catering is not only a popular service, but also more convenient, especially for business visitors to restaurants and cafes. The advantages of catering were divided: whether it was a place, a quick organization of the arrival, an individual menu, a table design, a meal, a service before the arrival, a daily cleaning after the arrival. It has been shown that it is up to the current trends in catering: the right food, the choice of traditional dishes, the visually aesthetic satisfaction, the cook "on a weekly basis", authentic or original products, the wise bartender, the design of ready-made networks. It has been established that the current market of catering services has only direct catering services for events and receptions, and in the field of office appointments there are no more orders, lower by 20% and even more promising. In this case, practically, no one is engaged in the delivery from a clean look – such services are a side view of the activity of various restaurants and cafes.