ОСОБЛИВОСТІ РОЗВИТКУ РЕСТОРАННОГО БІЗНЕСУ В УКРАЇНІ В УМОВАХ ВОЄННОГО СТАНУ

Abstract

The article reveals the practical aspects of the development of the restaurant business in Ukraine in modern conditions. The main tendencies of restaurant business development in the conditions of martial law are determined. The problems that have occurred recently in the market of restaurant services are considered, and the ways of their solution are highlighted. It is established that the restaurant business is currently in unexpected and unfavorable conditions. It is determined that the instability of the economic and political situation in Ukraine, pandemic restrictions, military aggression of the enemy have a negative impact on the dynamics of development and functioning of the restaurant business. According to the results of the study, it is established that the restaurant business, in the past years and now, is in unexpected and unfavourable conditions. In the field of restaurant business there are constant changes that correspond to certain modern trends and affect the level of competitiveness in the market. Today, the restaurant business is experiencing perhaps the most critical period in the history of independence. The global deployment of the full-scale invasion of the enemy, has seriously affected this business, thus provoking its critical financial situation. The instability of the economic and political situation in Ukraine, pandemic restrictions, military aggression of the enemy have a negative impact on the dynamics of development and functioning of the hotel and restaurant industry. In order to ensure the development and effective functioning of the restaurant business in today's conditions, the state is implementing programs and projects to support this area of economic activity with the assistance of international organizations. The article defines that the current situation encourages the restaurant business to refocus on the format of doing business, adapted to existing conditions, focusing not only on the needs of the client and employee, current trends in hospitality, but also taking into account all threats and risks to escalate rapidly due to the war in Ukraine. The main problems of the domestic restaurant business are highlighted, the prospects of its development in martial law are studied.