ОСОБЛИВОСТІ ЗАБЕЗПЕЧЕННЯ БЕЗПЕКИ ДІЯЛЬНОСТІ ПІДПРИЄМСТВА В УМОВАХ ЦИФРОВОЇ ТРАНСФОРМАЦІЇ ЕКОНОМІКИ

Abstract

This article is devoted to the features of ensuring the security of business entities in the conditions of digitalization of the economy and digital transformation of society. The authors note that digital transformation has significantly affected all spheres of enterprise activity, and the impact is not always positive, especially considering the human factor. When forming a system for ensuring the security of an enterprises activities, as a rule, it is worth paying attention to the state of the information used, to the degree of protection of individual data. In this aspect, digitalization, on the one hand, allows the use of more modern and effective methods of information protection, and on the other hand, a significant number of opportunities for hackers to use confidential company data appear. Modern business conditions remind us every time of the need to ensure a high level of enterprise security and minimize the risks of the negative impact of the external environment on business functioning. Threats of losses or bankruptcy may be the result of a negative impact. The construction of an effective enterprise security protection system is the main criterion for neutralization or minimization of threats that may have a negative impact on production and economic, transport, sales, and information activities. A fairly competent solution to the mentioned problem is to speed up the digitization of most processes at the enterprise, taking into account the requirements of the market, society, the state of the countrys economy, the political situation, etc. It is the processes of digital transformation that affect all types of economic activity of the enterprise, which in turn is reflected in the level of security and protection system. It is important to take into account the fact that the level of business security affects the competitiveness of the enterprise and its image. The authors analyzed the domestic and foreign experience of business protection and ensuring its security in the conditions of the digital transformation of the economy, and also outlined separate rules, the observance of which will reduce the risks of the influence of negative factors.