Abstract
The article is devoted to the study of an integrated customer service system, its components and interaction with customers, which allows identifying problematic issues, determining the need for innovative technologies and developing effective strategies for their implementation. The publication examines specific innovative technologies used in the customer service system, studies the impact of innovative technologies on the customer service system, as well as analyses their effectiveness and opportunities for improving the quality of service and meeting customer needs, and also explores the concept and essence of innovative technologies in the hotel and restaurant business. The current system of customer service is analysed and the main factors influencing innovation activity are identified. The potential impact of the introduction of innovative technologies on customer satisfaction and retention is assessed, and approaches to developing an innovative development strategy are considered. Practical recommendations for the introduction of innovative technologies in the customer service system are developed and their impact on business efficiency is studied.
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