ТРАНСФОРМАЦІЯ УМОВ ФУНКЦІОНУВАННЯ ТА ЗАСАД ЗДІЙСНЕННЯ БЕЗПЕКОВОЇ ДІЯЛЬНОСТІ ТОРГОВЕЛЬНИХ ПІДПРИЄМСТВ

Abstract

Military actions on the territory of Ukraine since 2014 negatively affect the development of the national economy, one of the consequences of which is a slightly lower share of the digital economy. Despite this, the e-commerce sector is developing, requiring a priority review of the principles of implementing security activities in the conditions of each enterprise. The research is aimed at clarifying the differences between traditional and electronic trade, in particular in terms of the need to make changes in security activities as the basis for a controlled and safe transformation of each trade enterprise. In order to consider the key aspects of the transformation of the operating conditions and the principles of the implementation of security activities of trade enterprises, the following methods were used: induction and deduction, comparison and systematization – in the study of the essential characteristics of traditional and electronic trade; synthesis and analysis – to identify differences in the parameters of the trade and technological process of the functioning of enterprises of traditional and electronic trade; morphological analysis – to characterize the content of new technologies that expand the possibilities of using electronic commerce; graphic – for visual representation of theoretical and methodical material; abstract-logical – for theoretical generalizations and research conclusions. Within the framework of the conducted research, a holistic view of the necessary changes in security activities was formed on the basis of a study of the main parameters of the trade-technological process of the functioning of enterprises of traditional and electronic trade. It has been proven that security entities should change their actions not only as a result of digitization, digitization and digital transformation of a trade enterprise, but based on trends in the use of the latest technologies, in particular augmented and virtual reality, ROPO, mobile format, syndication, multi-channel, artificial intelligence etc. The generalized and expressed own considerations are aimed at proving the fact of the current and future high dynamics in the development of electronic commerce, which requires not only appropriate, but also early changes in security activities to enable the transition of a trading enterprise to the next stage of digital transformation. Such changes should take place in advance, based on the specifics of the transformation of each trade enterprise, as well as the need to reduce the gap with foreign competitors.