ІНФОРМАЦІЙНА ПЛАТФОРМА ОБ’ЄКТИВНИХ ДЕТЕРМІНАНТІВ РЕАЛІЗАЦІЇ БЕЗПЕКОВОЇ ДІЯЛЬНОСТІ В УМОВАХ ТОРГОВЕЛЬНИХ ПІДПРИЄМСТВ

Abstract

The national economy of Ukraine has undergone significant transformations over the last thirty years, one of which was manifested in the strengthening of the importance of trade. Trading enterprises not only make it possible to meet the needs of the population in goods necessary for life and development, but also create conditions for the sale of products of national producers. At the same time, the activity of trading enterprises is determined by high competition, due to a relatively low barrier to the entry of new market participants, dependence on the dynamics of political, social and economic processes, the effectiveness of the work of national product manufacturers and the purchasing power of the population, as well as the need to always be innovatively active, in particular, in terms of improving relations with producers and consumers. The activity of trading enterprises is characterized by specifics that are currently not taken into account in the theoretical development of security activities in their conditions. The purpose of the study was to establish the main determinants that determine the nature of security activities of trade enterprises. In order to determine the content of the basic determinants of the security activity of trading enterprises, the following methods were used: induction and deduction, comparison and systematization – in the study of the essential characteristics of the terms "purchasing power", "competitive environment"; "electronic commerce", "human capital"; synthesis and analysis — to analyze changes in the national economy and the structure of total household expenses; morphological analysis – to clarify the content of the determinants of security activities of trade enterprises; abstractlogical – for theoretical generalizations and research conclusions. COVID-19 and military actions have caused the deterioration of operating conditions for Ukrainian trade enterprises, which has exacerbated the problem of ensuring their security in order to continue to exist and perform socially important functions. Based on the current need to create a basis for the effective actions of security entities, five determinants were identified (changes in the national economy; purchasing power of consumers; competitive environment, e-commerce, human capital), which reflect the specifics of the activities of trade enterprises and the latest trends in the process purchase and sale and interaction with the consumer. The obtained results provide an impetus for further scientific investigations in the field of security studies in relation to the activities of trading enterprises.