МЕТОДОЛОГІЧНІ АСПЕКТИ ДОСЛІДЖЕННЯ ЕКОНОМІЧНОЇ ПОВЕДІНКИ ІНДИВІДІВ НА ЗАСАДАХ ПОЛІТИКО-ЕКОНОМІЧНОГО ПІДХОДУ (ДИСКУСІЙНИЙ АСПЕКТ)

Abstract

The article considers the transition from the empirical to the theoretical level of in-depth research of the term "economic behavior" of individuals. It is determined that the political and economic direction of research will provide a detailed objective definition of the internal economic reasons for the choice of an individual behavioral model.It isshown that economic behavior is a "reflection", an external form of economic activity of society, individual entities and their groups. The economic behavior of individuals is studied mainly from the standpoint of the empirical level of scientific knowledge. In this sense, the term reflects the real economic activity in which the subjects operate, from the outside, as a form of manifestation of their economic activity. It is the political and economic direction of research in economic theory that clarifies not only the external factors of influence or internal physiological reasons for an individual's actions, but also the internal objective grounds for forming a certain behavioral model that realizes primarily economic interests and sub status. in production and economic activities, in the process of reproduction of production, distribution, exchange, or market, consumer relations of society. Within the political and economic direction of research, structural and process-reproductive approaches are used in this way, which significantly enriches the theoretical and empirical research of the term "economic behavior". Thus, we must conclude that there is a need for in-depth analysis of behavior patterns not only of individuals but also of other economic actors, gradually moving from the empirical to the theoretical level of research, and linking behavioral patterns with changes in economic activity, and finally , with transformations of property relations and socialstatuses ofsubjects, instead of with any secondary and tertiary, etc. factors.It is determined that the deep basis of changes in models of economic behavior of individuals are changes in their economic activities, property relations, social status of the subjects of a particular society. The consequences of the application of psychophysical, behavioral, economic-sociological, economic-institutional, economic-legal directions of research, which clarify the influence of non-economic (mental, subjective-psychological, mental, legal, etc.)factors on the choice of models of human economic behavior, are described.