세르비아의 한류 현상 분석

Abstract

The purpose of this research is to investigate the statues of a Korean Wave called ‘Hallyu’ a phenomenon seen in Serbia. The Korean Wave refers to the global popularity of Korean culture including K-pop music, and K-dramas. The Korean Wave in Eastern Europe has boomed in the mid-2000s around Hungary and Rumania, later spreading to Serbia. This study explores the background of the influx and popularity factors that influenced the Korean Wave in Serbia. The study interviewed 43 Serbians and this study shows that people started enjoying Korean culture, especially K-Pop from 2017. After encountering the Korean culture through social media, they spread it by sharing it with people around them such as family and friends. Their interest in K-pop expanded from Korea’s overall culture such as TV drama, movies, food, traditional culture. etc. However, generally the Korean wave is still unfamiliar in Serbia. The popularity factors can be summarized as novelty, perfection, and communication. They highly praised it for its ‘novelty’ as it’s different from Serbian culture. Also, performers work hard to achieve‘perfection’ and they have warm and sincere ‘communication’ with fans. It is expected to have a positive effect on the cultural exchange between the two countries in the future. This study is meaningful in that it is the first paper regarding the Korean Wave in Serbia. It could contribute to understanding and spreading the Korean Wave and it can be used as basic research data on the Korean Wave in Serbia.