ЕФЕКТИВНЕ ЛІДЕРСТВО ЯК УПРАВЛІНСЬКИЙ ЧИННИК ЗАБЕЗПЕЧЕННЯ КОНКУРЕНТОСПРОМОЖНОСТІ ПІДПРИЄМСТВА У СУЧАСНОМУ РИНКОВОМУ СЕРЕДОВИЩІ

Abstract

The article is devoted to the search for ways to ensure the competitiveness of the enterprise due to effective leadership, which allows to ensure the competitive advantages of the enterprise in the conditions of constant changes in the modern market environment. Leadership is considered as the highest level of evolutionary development of management in the field of professional activity. Such definitions as leadership, managerial leadership, and effective leadership have been researched and substantiated. It is proven that leadership is an objective triune system: leader – followers – changes that have occurred. A managerial leader is an individual who harmoniously combines leadership and managerial qualities. A manager-leader receives his power from those employees who understand and recognize the importance and value of the leader in the team and inherit it. Therefore, an effective leader must be able to create teams among followers, strengthen relationships in available to the team and manage them for the best possible result. It was determined that the qualities of an effective leader are activity, formulating a goal, priority-setting, time management, conflict-management, effective communication, organizational development and personal development skills. Thus, in the process of managing competitiveness, effective leadership substantiates the "leader – follower – change" system and is an important factor in the success of the enterprise in both the short term and the long term. The relationship between effective leadership (qualities of an effective leader) and priority areas of enterprise competitiveness management, taking into account prospective changes in the market environment, is proven. It was found that the highest level of this interaction is connected with new strategic thinking, the formation of an intellectual economy and innovative principles of resource provision of all production processes.