Abstract

The article analyzes the linguistic personality of President Donald Trump, taking into account this status in political discourse. The president, as an elected representative of power, acts primarily in certain communication genres, and the content of his speeches, statements, appeals reflects both the policy of the state in general in a certain period of time, and specific political intentions. Thus, even within the limits of the regulated political discourse in modern conditions of communication individual features of the person as the president of the country are seen. The article analyzes Trump’s speeches and tweets in terms of their lexical, syntactic, and epideictic content, highlights the key words that denote the basic concepts of President Trump’s activities and serve as a means of rhetorical influence. The article presents and analyses the key words in Trump’s speeches. They are as follows: America, Americans, democracy, success, president, to defend, hounorable, responsibility, to promise, which, in general, help to form the image of the President who is ready to take responsibility for the democratic values of Americans. The traditional topics of the President’s speeches are finance, war and peace, protection of the country, its food and legislation. Syntactically, Trump’s speeches and statements are characterized by the use of simple, short sentences, in the content of which there is the use of simple, unambiguous nouns with the strong emotional meaning – fear, pride, crisis, dream, success. As a means of rhetorical influence, Trump places the most meaningful positions of his speeches at the end of sentences with logical emphasis on them. A lot of points in Trump’s speeches are the expressions of gratitude, jokes, references, and other means of establishing the connection with the audience and expressing hi own personal position. A feature of the linguistic personality in modern communication is the use of social networks, where there may be some deviations from the formalized institutional political discourse in terms of grammar and style, and this fact as clearly as possible also characterizes Trump’s language personality. For political discourse, especially in the country with the democratic values, the reaction of the society, feedback from the people of a government official’s activities is important, and social networks can fully provide the people’s immediate response to the President’s activity, so the communication can be full, not one-sided.

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