Abstract
In the article, the author, relying on the definitions of "language consciousness" and "language personality", presents a number of existing dangers for Russian teenagers and at the same time a wide range of opportunities for manipulators to reformat these categories in teenagers. The influence on the formation of the language consciousness and the language personality of a Russian teenager through social networks can partially "correct", and sometimes radically change the perception of reality by a teenager already familiar to him. This can happen for him imperceptibly, through the introduction of ideas, images, associations, stereotypes necessary for the manipulator into his consciousness. Subject of research: the influence of social networks on the process of formation of the linguistic consciousness of an individual, his formation as a linguistic personality in the complex process of his socialization. The following methods were used in the research process: 1. descriptive, as well as a method of analyzing scientific theoretical literature on the topic under study and information posted on the Internet; 2. the method of diachronic analysis of the process of the emergence and development of social networks on the global Internet;3. quantitative method (method of counting views in social networks); 4. comparative method (comparison and analysis of information obtained in the process of studying the communication of adolescents in social networks). The novelty of the study consists in the analysis of modern methods of effective influence of the manipulator on the reformatting of the adolescent's consciousness through the latter's participation in communication in social networks, which will undoubtedly force the teenager and the adult participant of well-known social networks to pay attention to the possible, often well-camouflaged, but at the same time noticeably aggressive informational and psychological impact on the adolescent's consciousness through the information received by him through the global Internet and social networks. The process can take place at three levels, and the degree of its success is proposed by the author to evaluate according to a number of criteria.
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