МОВНА ОСОБИСТІСТЬ ПОЛІТИЧНОГО ЛІДЕРА: ЗАГАЛЬНИЙ ПІДХІД

Abstract

The article considers the phenomenon of the linguistic personality of a political leader. Attention is paid to the prospects of a comprehensive approach to the study of linguistic personality of a politician in political discourse, which, as a kind of persuasive discourse, is widespread, and which significantly affects the social consciousness, which exerts linguistic influence on the addressee through manipulative power to make cognitive alterations to the world view. The special author’s contribution to development of the investigated question consists in an attempt to, first of all, classify works on the mentioned problem, basing on the object of the research; secondly, to form such a theoretical basis that will allow me to study the linguistic personality of a particular politician as a variant and as a specific elements combination of different levels of this type of linguistic personality, i.e. as a complex consisting of cognitive, verbal, pragmatic systems of a particular politician; thirdly, to prove that a politician acts as a cognitive-linguistic subject of his own and institutional discourse, where "I – individual" and "I – social" are correlated with "politician – a unique linguistic personality" and "politician – a representative of a particular social institution". This determines the particularities of the linguistic behavior of the politician, enshrined in the texts created by him/her; the choice of language strategies and tactics, which depends on both: specific communicative situation and personality type of the political leader, his beliefs and stands on a particular matter. The application of the cognitive model of political discourse, which includes the characteristics of a political figure as a linguistic personality and the characteristics of speaker’s cognitive-linguistic strategies, allowed to approach some aspects of the linguistic personality manifestation in political discourse. The research of a set of abilities and characteristics which influence political leader’s creation and perception of linguistic works, that differ by the degree of complexity, depth and accuracy of reality reflection, a certain target orientation and the research of perception and generation of speech processes, considered in their interrelation, allowed me to characterize the political leader as a linguistic personality.