Abstract
Among the printed information and entertainment media, publications for women are the most popular in the modern world. With the appearance of international glossy editions, new perspectives and approaches to the study of media broadcasting have opened up in the history of women's magazines. The intensive development of gender studies has recently caused a natural interest in the study of the image of a woman in various spheres of communication, and the media space is no exception. Gender-oriented women's magazines act not only as translators of gender culture, representing images of femininity, behavior strategies and models of relationships, but also as creators of a "new image" of a modern woman. The purpose of women's magazines is the formation of gender stereotypes specific to a certain society. The article examines the peculiarities of the formation of gender stereotypes in modern glossy publications for women, which are built on the basis of certain norms of association and social roles, and women's magazines themselves acquire the status of a special cognitive-communicative phenomenon with a feminine accent.
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