Теоретическое осмысление Social Networks как современного цифрового маркетингового инструмента гостиничного и туристского бизнеса

Abstract

The article is devoted to the study of modern digital marketing tools of the tourism and hospitality industry, namely, social media technology – social networks. Currently, the promotion of goods or services through social networks has a global trend. First of all, this is due to the fact that social networks have long influenced business, allowing them to inform a potential audience about the features and benefits of a product or service. The main feature of this marketing tool, which attracts any entrepreneur, is the minimum cost. For the tourism and hospitality industry, where “impressions” are a key success factor, social networks are presented as an effective marketing communication tool that provides high-quality transfer of information, impressions, recommendations of industry opinion leaders, reflected in user content, social networks that are key for the consumer in making a decision about buying.