한국 대중음악에서의 B급 문화 분석 연구

Abstract

The purpose of this paper is to study B-class culture in Korean popular music. B-class identity as a subculture was examined, observing the changes in B-class music since the 2000s, and cultural diversity was discussed. Following the literature review, Psy, Norazo, and UV were selected as research subjects. The external items of capital, popularity, and intentionality and the internal items of language, content, format, behavior, and image characteristics were analyzed deductively through NVivo 14. As a result, Psy's music carried B-class features in terms of language, behavior, and image, and Norazo and UV's music had them in all internal aspects. Those meanings have all been transferred to a reconceptualized B-class. They were subordinated to large capital or the mainstream system, and the consumer base expanded from the minority to the majority. Moreover, resistance has weakened and was replaced by interest. The B-class mainstreaming passed through a latent and transitional period in the 2000s and settled on one side of the popular culture in the 2010s, facing the authenticity issue. Opinions on diversifying music culture were presented, with the claims for recovery of the rights of musical cultural subjects and resolution of the imbalance in music culture.