과수를 활용한 일본의 6차산업화에 관한 사례 연구

Abstract

The purpose of this study is to analyze a case study on Japan's sixth industrialization, specifically within fruit production areas. Three businesses were carefully selected based on secondary data to examine their production, processing, and sales methods, as well as to explore the distinctive characteristics of each case. As a result, in the first case, tangerines were transformed into products through collaboration with local universities, processed, and subsequently distributed to various sellers. The second case achieved a consistent income through direct sales at the fruit-producing farm's on-site store and emerged as a local tourism hub by coordinating with nearby tourist farms and farm stays through the Green Tourism Promotion Council. Lastly, the third case involved the acquisition of 'non-standardized products' from fruit-producing farms, which were then sold through original product development. By delving into case studies related to Japan’s sixth industry, specifically within fruit production areas and encompassing product development and the establishment of a local tourism hub, this research aims to propose alternative solutions to the challenges faced by rural areas.