Abstract
In modern Russian society, there is a rapid transformation of various forms of cultural expression, including in the cinema. Modern Russian cinema is perceived by generations of «fathers and children» in different ways: there is a so-called generational «reverse». The article is based on the results of a qualitative study conducted using focus group discussions with students of grades 9–11 of secondary educational schools in Moscow and their parents. The interpretation of empirical data allowed the author of the article, based on the study of the cinematic preferences of adolescents and their parents, to show the differences and similarities in the views of generations; to identify key trends that affect the perception of the film; to analyze the influence of media channels on the choice of the film to be viewed by these two target audiences.
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