Abstract
This study presented a regional development strategy through analysis of factors and importance affecting regional development based on the business implementation strategies of 24 cultural cities across the country. Cultural cities go through a variety of processes, including collecting opinions from residents, to promote projects that reflect the cultural characteristics of each region. However, there are limitations in establishing strategies due to lack of local experience and expertise, and for this reason, they are unable to lead to regional development. In most places it is. Accordingly, 294 cultural city promotion strategies that affect regional development were collected, and through frequency analysis, factors judged to have the same or similar meaning were integrated and organized into four strategies and 20 influencing factors. As a result of analyzing the relative importance through the AHP hierarchical analysis method, the 'building a cultural foundation' strategy and the 'strengthening regional capacity' strategy showed high weight, and as influential factors, 'building a local cultural database', 'improving the awareness of administrative officials', and ' The overall weight was found to be high in the order of ‘building a sustainable organizational system’. The factors derived through this study will help in devising and promoting regional development plans utilizing culture, and although many factors often have a complex effect before leading to regional development, examples of cultural city promotion projects across the country It can be said to be meaningful in that an analysis was attempted based on.
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