Abstract
In recent years, the environmental factor has played an important role in ensuring the international competitiveness of goods. The combination of stricter environmental standards and fiercer competition in the global market forces companies to use the principles of pollution prevention and rational use of natural resources. Product prices should take into account the environmental factor of it production, as well as savings on further disposal and recycling of waste. Now consumers not only in developed countries, but also Ukrainians prefer products made of environmentally friendly raw materials. Taking advantage of high demand, such products will be able to maintain a leading position in the competition. Research confirms that countries that take into account the environmental factor and have the most stringent environmental standards are usually the most competitive. Environmental requirements are becoming an integral part of the corporate strategy of leading companies in European countries and contribute to the promotion of new products on world markets and the preservation of already won positions in the world economy. Research conducted in Ukraine shows that Ukrainian consumers also choose organic products. The article also analyzes the introduction of new low-waste and resource-saving technological processes at Ukrainian industrial enterprises in recent years, as well as the main sources of funding for environmental costs. The article presents the strategic goals of the state environmental policy, which are specified in the Basic Principles (Strategy) of the State Environmental Policy of Ukraine for the period up to 2030, the implementation of which will help achieve sustainable development. There are also strategic objectives to increase competitiveness, the solution of which will help improve the quality and competitiveness of products and their promotion in foreign markets. In general, the formation of an environmentally friendly economy in Ukraine requires increasing the role of the state with the involvement of all market instruments while actively implementing institutional transformations aimed at improving the efficiency and competitiveness of Ukrainian enterprises.
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