웹툰 콘텐츠기업 투자결정 요인 연구

Abstract

This study attempted to provide ideas in establishing investment strategies by analyzing the determinants of investment in domestic webtoon company. The Delphi survey method was adopted targeting investment entities of various webtoon companies. As a result of the analysis, major investment determinants considering the characteristics of the industry were the current status of securing webtoon IP, the possibility of IP expansion, flexible thinking and execution and the competence and recognition of corporate-owned artist. On the other hand, it was found that the rationality of distribution of the industry, which includes illegal distribution of webtoon, was not considered in investment determinants. These findings suggest that company should have the ability to produce high-quality content that can expand IP based on the establishment of a creative environment to attract investment. This study is meaningful in that it presented a direction to establish an environment to revitalize investment in the webtoon industry by analyzing the determinants of investment decisions in webtoon content company.