Abstract
The purpose of this study is to consider the improvement direction of the arts support project reflecting the actual conditions and characteristics of the region, focusing on the case of Gwangju Metropolitan City. For this consideration, this study examined the current status of art support projects conducted by the Gwangju Cultural Foundation in 2022, identified the actual conditions and characteristics of the region, and based on this, determined the improvement direction of the local arts support project. As a result, it was found that supports for space for practice and events, for securing audiences, for diversification of publicity strategies, for securing new artists, induction of innovative planning, and fine adjustment of support projects were necessary. As a way to solve these problems, this study proposed connection supports between art groups (artists) and public culture and arts infrastructure with low usage rates, providing information on domestic and foreign arts trends, holding planning related workshops, guidance of word-of-mouth publicity through friends, establishment of a recommendation system, inducing diversification of publicity by age group, abolishing the break year system in young artist support projects, and providing a venue for exchanges among artists.
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