Abstract
The article discusses effective technologies for attracting customers. The classification of technologies is carried out, the main indicators of the effectiveness of Internet technologies for attracting customers to the car service are highlighted. A business process for planning and con-trolling the marketing budget of a car service has been developed. A methodology for selecting ad-vertising agencies to provide services to attract customers to the car service has been developed. The interrelation of the company's strategy with customer attraction activities is shown.
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