ИССЛЕДОВАНИЕ ФАКТОРОВ МОТИВАЦИИ В АПТЕЧНОЙ ОРГАНИЗАЦИИ

Abstract

The article presents the results of a study of the motivation of pharmaceutical personnel as one of the most important factors in increasing labor productivity in pharmacy organizations (JSC). Motivation serves as a personalized guideline that helps the manager identify a list of tools that lead JSC specialists to increase labor productivity. Currently, most of the motivational policy is occupied by material factors and this is insufficient in personnel management. The purpose of this work is to identify the primary motivating factors, as well as to study the opinions of JSC employees on the problems of motivation in the work of pharmaceutical personnel. Questionnaires, including those based on the Internet platform Google Forms, were used as research materials; the following methods were chosen: statistical, mathematical, content analysis, sociological survey, grouping methods. The study was conducted in the period April-May 2023. In the course of the work, the degree of significance of motivational factors was revealed, personnel motivation systems in specific pharmacy chains were analyzed, and the main advantages and disadvantages of existing systems in specific pharmacy chains in Voronezh were established. The material and monetary factor is the leading one, while among the material and non-monetary motivational factors, JSC employees give preference to additional medical insurance and partial payment for vacations. Based on the results of the study, it can be concluded that the motivational system should not be built on one type of incentive. By properly motivating pharmacy workers, the head of the pharmacy can successfully coordinate their professional activities. Knowledge of the motives that influence work allows you to improve personnel management processes, obtain the greatest return on human resources, and, as a result, increase the effectiveness and profitability of the organization.