Abstract
Today, hatred and discrimination against social minorities are emerging as serious social problems. When it is necessary to transition to a diversity society where differences are respected, this study attempted to examine the meaning of alternative comics’ practice of cultural diversity. The concept and characteristics, of alternative comics, which are distinguished from commercialized mainstream comics, were analyzed, and furthermore, Georg Simmel's Stranger Theory was used as a theoretical basis to view the meaning and value of cultural diversity pursued by alternative comics. In addition, through the case analysis of the Third Bookstore <Hometong>, the practical capabilities of alternative comics to overcome discrimination and hatred against social minorities were examined. Alternative comics are meaningful as a minority culture that pursues diversity by resisting commercialized mainstream culture and as a cultural expression of various minority groups. In addition, alternative comics play a vital role in revealing the contradictions and vulnerabilities of society's dominant value system and mainstream culture through the characteristics of strangers claimed by Simmel, objectivity and freedom, or checking the tendency of cultural uniformity. The case of <Hometong> shows a specific example of cultural diversity practice through alternative comics, and reveals the practical capabilities of alternative comics to overcome discrimination and hatred.
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