Abstract
With the advent of metaverse, the forms of cultural exchange between countries are increasingly diversified. In particular, the game industry plays an important role in cultural communication in this new era. This paper selects the current popular open world action adventure game ‘Genshin Impact’ developed by the Chinese game company HoYoverse as the research object, and mainly focuses on the translation strategies applied in translating culture-specific items in the game characters’ names and voice-overs. ‘Genshin Impact’ is one of the Chinese games that are successfully exported and localized in Korea as well as English-speaking societies; therefore, the analysis of the translation strategies differentiated according to different cultures will be conducive to exporting and localizing games. To this end, this paper analyzed culture-specific items and investigated how the translation strategies are differentiated.
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