Abstract
The article examines the key aspects of managing innovative assets in the modern economic environment and their influence on the formation of the management system of innovatively oriented enterprises. It was determined that currently the intensive technological and informational and digital development of society requires not only the creation of new ideas, products and technologies, but also the effective management of their implementation in practice. The theoretical foundations of innovation management and the principles of ensuring the effectiveness of such management are considered. The role of innovations in the development of the economy is analyzed, taking into account their importance as key sources of the formation of competitive advantages of a business entity. The specific features of the functioning of the innovation-active structure, in particular its aspects such as innovation potential, ability to technological changes and adaptation to the dynamic market environment, were studied. The importance and significance of practical aspects of innovation management in the conditions of dynamic changes in the market environment are proven.
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