Abstract
The purpose of this study is to examine the meaning of surrealism expression in contemporary fashion show spaces in the context of sustainable development. First, we have derived the spatial characteristics of surrealist painting that freely explores the imagination and unconsciousness. Second, we have selected five luxury brands’ shows held after the UN's Sustainable Development Goals(2015) and analysed how they went against the traditional show paradigm: by recycling existing spaces and ready-made objects and encouraging the coincidental combination of unfamiliar objects in heterogeneous places, the boundaries were blurred. These shows not only stimulated various senses and experiences of spectators, but also transcended time and space, strengthening the brand's identity. As such, the study shows that the spirit of surrealism continues today, representing an important artistic strategy of luxury brands to promote brands' philosophy on a sustainable fashion and culture
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