СТРАТЕГІЧНЕ УПРАВЛІННЯ ПІДПРИЄМСТВОМ ЯК БАГАТОВИМІРНИЙ ПРОСТІР ПАРАДОКСІВ

Abstract

The expectation of strategic management of the enterprise is an attempt to choose the best strategy. It is established that there are no optimal strategies developed earlier and implemented later. An effective strategy is one that inspires and charges employees with energy: by implementing it, they make it successful. We find out if and to what extent the strategy is successful ex post, after its implementation. A fundamental common feature of successful enterprises is the ability to manage multivectority and paradox. It is substantiated that the paradox of the strategy is that a similar or even the same strategy, well planned and effectively implemented, can bring the company both success and failure. That is, strategies with the best chances of success also carry a high risk of failure. The paradox combines contradictions and is an expression of a cognitive attitude that rejects reductionism, which simplifies reality. Reconciliation of contradictions in business is a fundamental skill and a manifestation of creativity (management as an art). The ability to adaptively search for the ideal balance is called ambidexterity, in the effective use of diametrically different options. The article presents examples of strategic paradoxes faced by the management of enterprises in making key strategic decisions related to development. It is proved that the dualism of paradoxes allows to construct a theoretical multidimensional space of all possible strategies. It includes all completed and implemented strategies, as well as those that have not yet been implemented. The number of possible strategies in such a space is approaching infinity. The introduction of new business models and new strategies can be considered the effect of studying the multidimensional space of strategies. Each new technical or organizational invention may be accompanied by an expansion of this space by adding a new, unknown dimension. It is argued that the multidimensional space of strategic paradoxes is constantly expanding. It is established that the theory of strategic management must constantly solve its main paradox: the use of basic principles (science) and the creation of new solutions (art).