Abstract
This study explored factors influencing influencer channel usage among teenagers who started using mobile media and started forming social relationships through media. According to the results of the analysis, it was found that topicality and reliability, which are perceptions of influencer channels, had a positive (+) effect on self-congruence. It was found that the professionalism of the influencer channel did not affect the self-congruence. In addition, the feeling of homogeneity with the influencer was found to have a positive (+) effect on satisfaction with the influencer channel and word of mouth intention, and satisfaction was found to have a positive (+) effect on word of mouth intention. As a result, it was analyzed that the positive perception of influencers among adolescents has an important effect on future purchase, satisfaction, and word of mouth intentions.
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