창원 남산상봉제의 지역문화 콘텐츠 활용과 성공 전략

Abstract

The purpose of this study is to present a strategy of success from a regional historical point of view so that Changwon Namsan sangbongje can stand as a local festival in the process of rapid change of various environments surrounding local festival. Currently, Namsan sangbongje is a local festival, and there are some problems and it is necessary to find a success strategy. In order to become a symbolic festival of Changwon, it is necessary to develop festival contents using historical and cultural resources. In order to establish the success strategy of Namsan sangbongje, it is necessary to develop the festival contents and establish the festival strategy. Based on this, Namsan sangbongje can be developed as a successful festival. In the century of culture, Changwon city brand can be improved and local culture can be developed. Festival can be a competitive city of Changwon city. This study is meaningful in that it can contribute to the activation of Changwon Namsan sangbongje and the development of the region.The purpose of this paper is to understand