ОПТИМІЗАЦІЯ УПРАВЛІННЯ БІЗНЕС-ПРОЦЕСАМИ У АГАРНИХ ПІДПРИЄМСТВАХ ЛЬВІВЩИНИ

Abstract

At the current stage, the world economy is actively undergoing digitization of economic processes and penetration of information technologies in all spheres of activity. The market dictates new requirements for the formation of competitive advantages of enterprises and effective concepts of their operation. The relevance of issues related to the peculiarities of managing business processes of agribusiness enterprises in the conditions of digitalization is of particular importance. There was a need to organize the activities of enterprises taking into account the peculiarities of the transition to new principles of the digital economy, forecasting possible related problems, as well as developing solutions and proposals to minimize negative consequences and improve the financial results of enterprises. The article analyzes the dynamics of production of agricultural products in Lviv region by categories of farms. It was established that agricultural production in the region increased by 32.0% during the research period, including at the expense of enterprises - by 1.8 times. Enterprises have significantly increased the production of sugar beets, sunflowers, soybeans, potatoes, fruits and berries. But despite the achieved results, in order to ensure long-term competitive advantages, agricultural enterprises need to pay special attention to improving the management of business processes by creating business models in accordance with the set strategic goals. The authors proposed an algorithm for assessing the effectiveness of business process management of agribusiness enterprises for diagnosing economic activity, forming the necessary strategies for its improvement based on the introduction of innovative technologies. The authors of the article emphasize that the digital transformation of the security of agribusiness enterprises is a market necessity in the era of the information society, and the speed of implementation of digital tools and the use of an integrated approach in the development of a digital strategy of business structures are the key to the success of modern business. And only those enterprises that implement digital innovations can gain a significant competitive advantage in the near term. It has been proven that the complex digitization of business processes in agribusiness, rather than the fragmentary use of digital tools, allows to achieve systematicity in the process of digital transformation and is able to ensure a synergistic effect.