Abstract
The modern world is at a new stage in its development, which is due to the large-scale and massive introduction of innovative digital technologies. The introduction of information and communication technologies led to the digital transformation of the entire world economic system and the formation of a new type of economy - a digital one based on the use of the most advanced digital technologies. Under digital transformation within traditional sectors, new directions began to emerge that became the drivers of the development of an innovative economy. This is Industry 4.0 in industry and Fintech in the financial sector, which allows the formation of new approaches to management and organization within their areas. The introduction of innovative technologies in today's world is happening with great acceleration: something that used to take years, today take a few months. Technologies that used to be in the field of research and experimentation have moved into practical implementation; big data processing technologies have become one of these technologies in recent years. The basic concepts and principles of big data are analyzed in the paper; their participation and integration into the third technology platform are considered. The development of big data is proceeding rapidly. Many countries joined the race in this area, in connection with which the development of the Russian big data market was evaluated: a financial analysis of the market was carried out, growth rates were determined, and the main players were identified. As part of the study, an industry analysis of the Russian big data market was made. Particular attention within the analysis was paid to the reasons and barriers that stand in the way of the development of big data in Russia. Based on a comprehensive analysis, the main trends were identified for the further development and application of these technologies in the Russian economy.
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