Abstract
The work demonstrates the specifics of the activities of large transport and logistics companies, which determines the distinctive features of their marketing policy. Despite the fact that classical marketing tools have relatively low effectiveness in this market because logistics operators and their key customers prefer long-term relationships, in the current conditions the role of marketing is increasing. This is due to the transfor-mation of the global logistics market and the release of niches in it, as well as the need to attract small customers. The main directions of marketing activities in the market of transport and logistics services are demon-strated.
Published Version
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call