Abstract
This study aims to identify the current state of language landscapes of Apsan Cafe street in Daegu City from the perspective of Korean language and culture policy and propose measures for improvement. The results are as follows: It was found that outdoor advertisements, particularly billboards and secondary signs, are the core media that make up the linguistic landscape of Apsan Cafe Street. And the number of text characters in outdoor advertising materials was higher in the order of Hangul, Romanization, Mixed, Chinese character, and Japanese. Based on these results, we analyzed the linguistic landscape of Apsan Cafe Street. We found that lack of communicability was the highest in internal linguistic improvements while decline, aging, and aesthetic incongruity were the highest in external linguistic improvements. To create a linguistic landscape that utilizes the local characteristics of Daegu’s ‘Apsan Cafe Street’, it is necessary to improve ‘communicability’, ‘aesthetic incongruity’, and ‘decay and old’.
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