팬데믹 이후 마스크 소비에 따른 인식 변화의 차이

Abstract

The purpose of this study was to identify the mask wearing characteristics according to the demographic characteristics of adult men and women who consume masks, and to analyze the difference in perception change accordingly. As a research method, frequency analysis of general characteristics and mask wearing characteristics was conducted using the SPSS 25.0 statistical program for 373 adult men and women, and cross-analysis was conducted to examine the difference in mask wearing characteristics according to general characteristics. As a result, it was confirmed that there was a significant difference in perception by mask wearing characteristics according to general characteristics. Among them, in the main wearing masks, health masks were the most common with 301 (83.4%) and online malls were the highest with 302 (83.7%) in the place of purchase of masks. This suggests that the importance of awareness of quarantine following wearing a mask and the aspect of consumption patterns have shifted to non-face-to-face. The results of this study are expected to be an important basic data for follow-up research by clearly showing the consumption trend of mask fashion.