Использование зарубежных практик маркетинга территории в управлении российскими регионами

Abstract

Currently, ensuring the competitiveness of the territory is one of the main tasks of the strategic development of the social and economic spheres. For the formation of a competitive environment, it is necessary, first of all, a developed long-term strategy for the development of the territory, which would take into account the unique territorial advantages, individuality, attractiveness, potential, as well as disadvantages and threats. Territory marketing is a modern technology that allows you to implement an individual strategy for the development of a settlement, form a set of measures aimed at socio-economic development, as well as creating a favorable territorial image. In this connection, the consideration of successful practices in the implementation of territorial marketing strategies is an urgent area of study.