Abstract

In this article, I turn to Max Stirner’s book The Ego and His Own to use it as an example of philosophical rhetoric. I propose the concept to describe deliberately ambiguous texts that are especially characteristic of the continental school of thought. I need philosophical rhetoric to clarify what is the basis of the eternal conflict between the crowd and the philosopher. As I suppose, this foundation lies in different ways of relation to the world, which is also expressed in the way of reading of texts. The article sequentially examines three possible levels of interpretation of Max Stirner. The conclusion I draw is that philosophical rhetoric turns out to be, on one hand, a political strategy for isolating friends for oneself among a potentially hostile society. On the other hand, it is indispensable in the education of philosophers and thinkers, since it immediately makes it possible to understand whether a person has a desire to think, or wants to solve completely different problems through reading.

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